As Managing Director of PowerLink Electrical and Wholesalers Ltd, I lead a family-owned electrical wholesale business built on trust, technical expertise, and a strong commitment to customer service. The company operates as a close-knit family enterprise, where teamwork and shared responsibility are central to everything we do. This structure allows us to stay agile, responsive, and focused on delivering reliable electrical products and solutions to our customers.

I am a qualified Electrical Engineer, which provides me with a strong technical foundation in electrical systems, design principles, and industry standards. This background enables me to understand products in depth and ensure that everything we supply meets the highest levels of safety, quality, and performance. Alongside this, I hold a Master of Business Administration (MBA), which has strengthened my strategic thinking, leadership, and business management capabilities, particularly in areas such as operations, supply chain, and organisational growth.

Before establishing the business, I worked for Shell in the UK, gaining valuable experience in a highly structured global organisation. This role helped me develop strong analytical skills, discipline, and a focus on operational excellence. I also completed international assignments, which broadened my understanding of global business practices and strengthened my ability to work across diverse teams and environments.

Today, I combine my engineering expertise, corporate experience, and business education to lead PowerLink Electrical and Wholesalers Ltd with a clear focus on quality, efficiency, and customer satisfaction. My goal is to grow a trusted, forward-thinking business that delivers value through reliable products, strong service, and long-term relationships, while maintaining the core family values on which the company is built.

Atif Sadiq
Managing Director